Melbourne, Australia – 11 July 2023: Logicalis Australia, a leading IT solutions and managed services provider, announces the appointment of Lara (Vandersluis) Barnett as Head of Marketing for Logicalis Australia.
In her new role, Lara will focus on creating customer-centric strategies that highlight Logicalis' expertise in transformative technology solutions and managed services. She will be responsible for driving strategic marketing initiatives, enhancing brand awareness, and spearheading innovative campaigns to support Logicalis' growth strategy in the Australian market.
Lara joins Logicalis from Equifax where she most recently served as Senior Marketing Manager and has held similar roles at rhipe and the Cloud Collective (Antares, IComm and Quorum). She brings over 12 years’ experience successfully developing comprehensive marketing programs throughout the Asia Pacific region.
On the appointment Anthony Woodward, CEO Logicalis Australia, states: “Lara’s appointment comes at an exciting time for Logicalis Australia. We continue to engage with Australian technology leaders as they seek to accelerate their digital-first initiatives to drive both efficiency and innovation, with cyber security and sustainability key focus areas to consider. As Head of Marketing, Lara's role will be pivotal in continuing to position Logicalis as the partner of choice, helping organisations build a blueprint for success, so they can deliver sustainable outcomes that matter. Lara’s strategic vision and passion for delivering impactful marketing initiatives, makes her an ideal leader for our marketing team.”
Lara Barnett, Head of Marketing, Logicalis Australia, comments: “I'm thrilled to join an organisation with strong partner relationships, established through Logicalis Australia’s impressive, tiered partner program. There are immense opportunities to implement partner marketing strategies that will strengthen and invigorate our collaborations, ultimately benefiting our customers. Working with Logicalis allows our customers to partner with a global powerhouse that prioritises sustainability. I am so excited to be a part of this game-changing organisation and bring my background in marketing IT services to take a highly strategic marketing approach that will help us grow with our partners. “
We are Architects of Change™. We help organisations succeed in a digital-first world. At Logicalis, we harness our collective technology expertise to help our clients build a blueprint for success, so they can deliver sustainable outcomes that matter.
Our lifecycle services across cloud, connectivity, collaboration, and security are designed to help optimize operations, reduce risk, and empower employees.
As a global technology service provider, we deliver next-generation digital managed services, to provide our clients with real-time visibility and actionable insights across the performance of their digital ecosystem including availability, user experience, security, economic performance, and sustainability.
Our 7000+ ‘Architects of Change’ are based in 30 territories around the globe, helping our 10,000+ clients across a range of industry sectors, create sustainable outcomes through technology.
Logicalis has annualized revenues of $1.7 billion, from operations in Europe, North America, Latin America, Asia Pacific, and Africa.
It is a division of Datatec Limited, listed on the Johannesburg Stock Exchange, with revenues of over $4.6 billion. For more information visit www.logicalis.com